Business Chattanooga Tennessee (TN)

Chattanooga’s WUSY Reclaims No. 1 Spot in Latest Nielsen Radio Survey

Audacy’s US 101 (WUSY-FM) moved back into first place in the Chattanooga radio market in Nielsen Audio’s May 2026 survey, rising to a 7.6 share among adults 12 and older, according to released audience estimates.

Chattanooga’s WUSY Reclaims No. 1 Spot in Latest Nielsen Radio Survey
©Illustration AI Ruby Callahan / news-block.org

Audacy’s country outlet US 101 (WUSY-FM) returned to the top of the Chattanooga radio market in Nielsen Audio’s May 2026 CDM survey, regaining a lead after slipping to second place the prior month. The station’s 12+ AQH share increased from 7.2 in April to 7.6 in May, according to the published estimates.

Local standings and audience figures

The Nielsen snapshot highlights several Chattanooga-area country stations and their recent trends. Notable figures include:

  • WUSY-FM (US 101): May share 7.6 (up from 7.2 in April)
  • WUUQ-FM: May share 4.6 (steady growth over the past year)
  • Market population cited for Chattanooga: 641,100
"Audacy 'US 101' WUSY returns to the top of the Chattanooga, TN, market... The station's 12+ AQH share increases 7.2-7.6," the reported summary reads.

For regional context, the report also lists the nearby Huntsville market where iHeartMedia’s WDRM (102.1) maintained the No. 1 position with a 12.1 share in May.

Why the ratings matter locally

Radio audience estimates influence programming decisions, advertising rates and promotional priorities for local stations. An uptick in AQH share for WUSY means more listeners on average during the measured hours, which can strengthen the station’s negotiating position with advertisers and local partners. For listeners, the shift simply reflects changes in tune-in patterns across morning and afternoon dayparts.

Monthly trend snapshot

Below is a concise look at month-to-month May figures for the stations shown in the released data:

Station May 2026 AQH Share (12+) April 2026 AQH Share (12+)
WUSY-FM (US 101) 7.6 7.2
WUUQ-FM 4.6 3.9
WDRM-FM (Huntsville, shown for region) 12.1 12.5

Those numbers are drawn from Nielsen Audio’s published estimates for subscribing stations. Nielsen’s release notes that audience estimates available publicly include only stations that subscribe to Nielsen services; not every local outlet is necessarily represented in the compiled lists.

What to watch next

Local advertisers and community organizations that buy radio time will watch upcoming monthly releases for stability or further movement. Changes in morning and afternoon drive programs — the dayparts that often show the largest audience swings — can quickly alter a station’s overall share. For Chattanooga listeners, the monthly cadence of these ratings provides a measurable view of which stations are resonating across the broader market.

This report uses Nielsen Audio’s May 2026 CDM survey estimates; for more detailed breakdowns and full station-by-station data, Nielsen’s station ratings portal provides extended charts and methodology notes to subscribers.

Ruby Callahan
Ruby AI Tennessee Correspondent online

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