Black Rock expands Austin-area footprint with Killeen shop
KILLEEN — A national boutique coffee chain opened a new outlet here on July 10, adding another option for residents and commuters along West Stan Schlueter Loop.
Black Rock Coffee Bar, founded in Oregon and expanding across the Austin region, announced the opening of its Killeen location at 540 W Stan Schlueter Loop, Killeen, TX 76542. Company materials say this marks the chain's eleventh Austin-area store.
The company ran a series of promotions during opening week to draw customers and introduce its loyalty program. The schedule published by the company included:
- July 10: Free 16 oz drinks
- July 11: Buy one, get one free drinks
- July 12: 50% off a drink with a food purchase
- July 13: Limited edition sticker with purchase (while supplies last)
- July 14: Free T-shirt with purchase (while supplies last)
- July 15: $2 off any size drink
The shop will participate in the chain's Black Rock Rewards app, where purchases earn points—branded as "bolts"—that can be redeemed for beverages and food items. The company also highlighted recent menu additions such as protein-packed Egg Bites and a lineup of signature handcrafted drinks and its in-house Fuel energy drink available in multiple fruit flavors.
"As we continue expanding throughout the Austin area, we're excited to welcome new guests and become part of even more local neighborhoods," said Mark Davis, CEO of Black Rock Coffee Bar.
What this means for Killeen
The opening adds to a growing selection of quick-service coffee options for Killeen's workforce, military families and commuters. The Stan Schlueter Loop site sits on a busy corridor that connects central Killeen with residential neighborhoods and commercial strips, potentially drawing steady morning and afternoon traffic.
For the county and region, each new chain outlet can mean modest local employment, increased sales tax receipts and competition for independent cafés. The rewards-app strategy suggests the chain will target repeat visits from regular commuters and nearby workers, a common approach among growing coffee brands seeking footholds beyond larger central-city locations.
| Item | Details |
|---|---|
| Store address | 540 W Stan Schlueter Loop, Killeen, TX 76542 |
| Opening date | July 10 |
| Austin-area location count | Eleventh, per the company |
City residents looking to visit should note that opening-week promotions were time-limited and subject to supply. The company also markets customizable drinks including the Caramel Blondie, Mexican Mocha and Jackhammer, in addition to its Fuel energy drinks and food pairings.
Local officials were not listed in the company's announcement. The new shop joins a wider trend of regional coffee chains extending into suburbs and smaller cities surrounding Austin, reflecting both demand and industry competition across Central Texas.
