Las Vegas is testing a new play to revive crowds and spending: all‑inclusive resort packages aimed at visitors who say the city has gotten too expensive. The tactic comes after a dramatic pullback in travel to Southern Nevada last year, when the Las Vegas Convention and Visitors Authority recorded a 7.5% decline in visitors in 2025 compared with 2024 — about 3.1 million fewer guests and the steepest drop since record keeping began in 1970, excluding the pandemic period.
Why resorts are changing the offer
The downturn has left some evenings quiet on casino floors and dining rooms, even on the Strip. The story notes the Luxor as an example where tables sat empty after the July 4 weekend, and industry leaders say the sector must respond to shifting demand. Resorts World’s senior vice president of operations, Josef Wagner, framed the move to bundled pricing as part of Las Vegas’s constant reinvention:
"I think this is exactly an offer where Vegas is now realizing, 'Hey, truly, we are a resort [city], especially in the summer, and we are reinventing ourselves.'"
What the packages aim to do
- Address affordability concerns raised by visitors and critics who say costs have risen for routine trips to the city.
- Lock in guest spending by bundling lodging, food and entertainment, creating predictable revenue for properties.
- Encourage weekday and summer travel when rooms and gaming floors are quieter.
All‑inclusive deals are being offered by a range of properties across the city, including on the Strip and at other resort destinations. The packages signal a shift away from a la carte pricing that has become common since the post‑pandemic recovery, when operators added fees and unbundled amenities to boost per‑guest revenue.
Local impact and context
For Las Vegas workers and small businesses that rely on consistent foot traffic — restaurants, retail shops, rideshare drivers and entertainment crews — a multi‑million visitor shortfall reverberates quickly. The city’s tourism model depends on volume: fewer visitors means less spending across sectors even if average spending per visitor remains steady.
How effective the all‑inclusive strategy will be remains an open question. All‑inclusive offers can entice price‑sensitive travelers and fill rooms during slow stretches, but they may also compress margins for operators and change guest behavior inside properties. Observers will be watching occupancy, average daily rates and visitor spending in coming months to see whether bundled pricing reverses the decline documented by the Las Vegas Convention and Visitors Authority.
| Metric | 2025 change vs. 2024 |
|---|---|
| Visitors | −7.5% (≈3.1 million fewer) |
The move toward all‑inclusive packages underscores a broader recalibration in a city built on hospitality and spectacle. For residents and workers, the outcome matters: brighter hotel lobbies and busier restaurants mean more stable jobs and local incomes. For visitors, bundled pricing could remake how a trip to Las Vegas is planned and valued.
This report draws from recent coverage and data released through July 15–16, 2026.
