USA Sports has secured exclusive English-language media rights to the Bundesliga in the United States, a multi-year agreement that will bring more than 300 live matches each season to U.S. viewers beginning in August.
What fans will get and when it starts
Coverage kicks off Aug. 22 on USA Network with the Franz Beckenbauer Supercup, a marquee matchup that will pair defending champion Bayern Munich against Borussia Dortmund. The deal runs through the 2030-31 season and includes live presentation of all regular-season Bundesliga matches in English for U.S. audiences.
Distribution and scope
The agreement splits the league’s U.S. presentation between linear television and streaming. At least 30 matches each season will air on USA Network, with the remainder available without charge on Fandango’s streaming platform, part of the Versant portfolio.
- More than 1,000 hours of live soccer from USA Sports during the 2026-27 season, the company says.
- Clubs highlighted in the early USA Network schedule include Bayern Munich, Borussia Dortmund, Bayer Leverkusen, Schalke 04, RB Leipzig, Eintracht Frankfurt and Hamburg SV.
- USA Sports has expanded quickly: the company lists recent long-term deals for the WNBA, Pac-12, USGA, PGA of America and DP World Tour as part of its rights portfolio over the last year.
| Item | Detail |
|---|---|
| Season matches (U.S.) | More than 300 |
| Linear TV matches | At least 30 on USA Network |
| Streaming | Remaining matches on Fandango (free) |
| Contract length | Through 2030-31 season |
Industry context and implications
The move underscores USA Sports’ aggressive push into live rights after a rapid run of acquisitions. By pairing a major linear outlet with a free streaming window, the company aims to reach traditional cable viewers and cord-cutters alike. For American supporters of the German top flight, the arrangement promises near-complete access to the regular season in English without requiring multiple subscription services.
“USA Sports is thrilled to be the exclusive English-language home of the Bundesliga in the U.S., adding one of the world's elite soccer leagues to our robust portfolio of premium live sports rights,”
The Bundesliga’s roster of globally recognized clubs and star players—teams that have cultivated strong followings in the United States—figures prominently in USA Sports’ early programming plan, which places high-profile fixtures on linear television while offering broad streaming coverage for the rest of the slate.
With European soccer’s calendar heating up this summer, the rights transfer is timed to give U.S. audiences a fresh home for one of Europe’s top domestic competitions just as the new season begins. How the partnership will shape production styles, commentary teams and scheduling nuances will become clearer as USA Sports unveils its matchday presentation and on-air talent before kickoff.
For now, the headline is simple: American viewers will have a single English-language destination for the Bundesliga on television and a free streaming option for the bulk of matches, under a deal that cements USA Sports as a growing player in the live-sports rights market.
